Privacy policy

Privacy Policy — MagicLashez™

Last Updated: December 1, 2025

1. Introduction

Sparkle Solutions LLC (“Company,” “we,” “our,” or “us”), doing business as MagicLashez, operates magiclashez.com and provides related information, features, tools, products, and services (the “Services”).
We are powered by Shopify, which enables us to provide the Services to you.

We value your privacy.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use the Services or make a purchase.
If there is any conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

We comply with applicable privacy laws, including the GDPR (Europe), CCPA/CPRA (California), and other U.S. state and federal laws.

2. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you.
Depending on how you interact with our Services and your location, we may collect:

Contact Information

  • Name

  • Billing & shipping address

  • Phone number

  • Email address

Payment & Transaction Information

  • Payment card type, last 4 digits

  • Transaction totals, payment confirmation

  • We do not store full card numbers (processed by third-party providers)

Account Information

  • Username, password, login data

  • Preferences and settings

Order & Interaction Data

  • Items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled

  • Order history and customer service interactions

Communications

  • Emails, chat messages, and forms submitted to customer support

Device & Usage Data

  • IP address, browser/OS type

  • Device identifiers, network information

  • Pages viewed, timestamps, navigation patterns, referral URLs

Cookies & Similar Technologies

Used for core functionality, analytics, performance, personalization, and advertising
(e.g., Google Analytics, Meta Pixel, Shopify analytics)

Optional Submissions

  • Product reviews

  • Survey responses

  • Marketing sign-ups

3. Sources of Personal Information

We collect personal information:

  • Directly from you (shopping, account creation, customer support)

  • Automatically via cookies, pixels, and analytics tools

  • From service providers (payment processors, fraud prevention, shipping partners, analytics vendors)

  • From business partners or integrations, where permitted by law

4. How We Use Personal Information

We may use personal information to:

Provide & Improve the Services

  • Process orders, payments, shipping, and returns

  • Manage accounts and remember preferences

  • Personalize your shopping experience

Communicate with You

  • Send order updates, notifications, and support messages

Marketing & Advertising

  • Send promotional emails/SMS (where permitted)

  • Show interest-based ads based on your behavior across our site and others

Security & Fraud Prevention

  • Authenticate accounts

  • Detect and investigate fraud, abuse, and suspicious activity

Legal Compliance

  • Comply with laws, respond to requests, enforce terms, protect rights

5. How We Disclose Personal Information

We do not sell your personal information.
We may disclose it:

  • To Shopify and service providers (payments, analytics, hosting, fulfillment, SMS/email, IT tools)

  • To marketing partners for measurement and advertising (as allowed by law)

  • At your direction or consent (e.g., social login or sharing features)

  • To affiliates and within our corporate structure

  • During business transactions (merger, acquisition, financing, bankruptcy)

  • To comply with legal obligations, protect rights, or ensure safety

6. Relationship with Shopify

Shopify hosts our store and collects certain data about your interactions with our site for operational, security, and performance purposes.

Some enhanced Shopify features may combine data from your interactions with our store and others on the Shopify platform.

For that processing, Shopify—not us—is responsible.

Learn more:

7. Cookies & Tracking Technologies

We use cookies, pixels, and similar technology to:

  • Enable essential store functionality

  • Keep items in your cart

  • Improve site performance and user experience

  • Measure analytics and traffic

  • Support advertising and retargeting

You may manage cookies via your browser settings.
Disabling certain cookies may limit some functionality.

If your browser sends a Global Privacy Control (GPC) signal, we honor it where required by law.
Except for GPC, we do not respond to other “Do Not Track” signals.

8. Data Retention

We retain personal information for as long as necessary to:

  • Provide the Services

  • Maintain your account

  • Fulfill tax, accounting, and legal obligations

  • Resolve disputes and enforce agreements

When no longer needed, we delete or de-identify the information.

9. Your Rights & Choices

Depending on your region, you may have rights such as:

  • Request access to your personal information

  • Request deletion (with certain exceptions)

  • Correct inaccurate information

  • Request a portable copy of your data

  • Opt-out of “sale,” “sharing,” or targeted advertising

  • Manage marketing preferences (unsubscribe anytime)

  • Appeal our decision

How to exercise your rights:
Contact us at hello@magiclashez.com or use available website tools.

We may require identity verification.

For Shopify-processed data under enhanced features, please use:
https://privacy.shopify.com/

We will not discriminate against you for exercising your rights.

10. Security

We implement reasonable physical, administrative, and technical safeguards such as:

  • SSL/TLS encryption

  • Secure servers

  • Restricted access controls

However, no method of transmission or storage is 100% secure.
Please avoid sending sensitive information via unencrypted channels.

11. Children’s Privacy

The Services are not directed to children under 13 years old (or the age of majority in your region).
We do not knowingly collect personal information from children.
If we learn that a child submitted data, we will delete it promptly.

12. International Users

If you access the Services from outside the United States, your information may be transferred to, stored in, and processed in the U.S. or other locations where our service providers operate.

We take appropriate measures to protect personal data transferred internationally.

13. Third-Party Links & Services

Our website may include links or integrations with third-party sites (e.g., social media, payment apps).
These platforms have their own privacy policies, and we are not responsible for their practices.

14. Contact Information

For privacy questions or requests, contact us:

📧 hello@magiclashez.com
🌐 magiclashez.com
🏢 Sparkle Solutions LLC
Suite 242 #5155
2232 Dell Range Blvd
Cheyenne, WY 82009, USA